Monali Hota

Marketing and International Negotiations Department
Monali Hota is Assistant Professor of Marketing at IESEG School of Management. She spent eight years in the Indian marketing and advertising industries, before doctoral studies in Australia.
She conducts research on child consumers, in consumer socialization and public policy areas, with emphasis on cultural issues and theory building. She has published in Journal of Advertising Research, International Journal of Retail and Distribution Management, European Advances in Consumer Research, Asia Pacific Advances in Consumer Research, as well as conference proceedings of the Academy of Marketing Science, the European Marketing Academy, the Australia New Zealand Marketing Academy, the International Colloquium on Kids and Retailing and GIKA and CERR. She has also written research proposals and policy notes for Australian and Indian government agencies such as the NSW Department of Education and Training and the Indian Ministry of Consumer Affairs.