Video : ICOR member discusses the impact of greenwashing on sustainability managers

Susana Esper is a professor of CSR and business ethics at IÉSEG and a member of ICOR. She was recently interviewed, as part of IÉSEG’s 60-seconds Inside videos, about her research which is looking how “greenwashing’ can impact and trigger reactions with sustainability managers.

Together with colleagues from ICOR and IÉSEG, they have been looking at how these managers, who are responsible for the concrete application of companies sustainability and CSR strategy, react to contradictory talk and actions either from top management or other segments of middle management. Their research provides an insight into the challenges they may face and how their roles can potentially be strengthened.